A Plague Upon Their Houses

I had a mail from an associate asking about real-estate advertising websites and earning commissions – I have been deeply involved in this over the last ten years and have strong feelings about it.

In my blogs, I have been less than polite about realtors dealing in France, I have had some of these parasites threaten me with legal action – but I have also met a few, very few, (in fact one), gentleman I would recommend .

Here is a reply to an email today, it is at the end of a thread about realtors etc, but it has encouraged me to set out a little more clearly what I am trying to do – Vlad, if yo are reading this we must get this software sorted, if you don’t have time then Richard and Raj, please work with me to make this your next app !!

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Hi Steve,

My feeling is that real-estate dealing, and all aspects of property sales in France, is, at present, a “commoditised” business and is only attracting a rats-in-a-cage scenario. People will always make money out of selling what is to be sold, but, for-me, this is a bad/dead business.

As all property in France has to be sold through a Notiare, the value of an immobilier is zero – they do not act as true brokers, they do not assist either the buyer or seller, their only interest is to get a mandat and/or get a bon de visite and ensure an immoral level of commission for nothing – a plague on all of them and away with the scoundrels.

What is needed is a true brokerage service (buy it and resell it) or a true marketing/sourcing service (act for the buyer/seller) which clearly sets out the service offered and charges a fair price for the work.

However, to be able to offer any sort of viable and useful service in this area in France, a universal listing facility is needed and the corrupt and disgusting cartels done away with. Dream on.

I am working (too slowly) on software to scrap the useless listings of myriads of agents and simply give a complete “mashup” of all properties listed from existing Internet sources – then use techniques to identify these properties and give information about the seller/owner/agent dealing with it.

So in simple terms, anyone looking in a specific area or for a particular property can see, in one search, all properties, in detail, with full contact information, everything on the Internet which is relevant – this will represent about 80 percent of the relevant search criteria and be many mny times more relevant, efficient and time saving than trawling through the thousands of uninformative agency sites and for iPhone or Facebook would cost a user a very small amount. This concept is an “app” costing from zero to perhaps 4 euro. There are over 500,000 target clients for this.

OK, that is my aim – I cannot see any viability in any “new” listing site, only heartache and wasted time – those early Internet days are nearly gone.

Fractional Ownership is mostly marketed for the “almost” rich people who want a slice of something they cannot really afford – interestingly, in my opinion, it does have a place and is a good product and I would like to find the right marketing angle for this.

Without a license or correct registration, any commission you get on a sale is discretionary – 10 percent is the usual for a non-registered person, you can only do this two or three times with impunity – as an agent commercial I would demand 50 percent of the commission, most gave me 60 to 75 percent of their commission.

Lots to talk about